Joris Bruring
Technical depth. Creative context.
25+ years building systems at the intersection of creative production and technology.
Experience
Verain
Co-founder & Chief Technology OfficerPrivate enterprise AI platform for the mid-market: "One Brain, Many Minds." One private intelligence built from the client's data, many specialized agents that run inside their workflows (Finance, Brand, Legal, HR, Sales). Runs on the model the client chooses (frontier or on-premise) in the infrastructure they control. Their data stays theirs.
Key achievements
- Verain Finance live with paying customers: financial reporting automation (GL → P&L, Balance Sheet, Cash Flow, 13-week forecast), multi-entity consolidation, intercompany elimination, conversational finance assistant
- Verain Brand in parallel development
- Architected the core platform (the Brain): fine-tuning, RAG, agentic tool-calling, multi-provider LLM orchestration
- Bring-any-model architecture, frontier or on-premise; swapping models is a configuration change, not a rebuild. Client data stays the client's
Technical focus
Bruring Media B.V.
Photographer, Creative Director, Technical BuilderThe longest-running entity, started as the production company in 2003, today the holding over Bruring Ops B.V., the operating company for photography, creative operations and IT. The constant thread under and between the companies: the creative and technical track never stopped while the companies grew.
Key achievements
- Skerp (skerp.io): multi-tenant photo-proofing SaaS for professional photographers. Designed, built and launched solo in 2026; live with paying customers
- Photography: Corona at Olympics Paris (Gold, Best Olympic Activation), Winter Olympics Milan-Cortina, Todo Mundo no Rio (Copacabana, with Shakira). Budweiser at FIFA World Cup (Titanium Lion at Cannes). Stella Artois at Roland Garros. Schiphol New Dutch Horizons. Via WINK. Increasingly spatial: the materialisation of a concept (interiors, exteriors, visitor journey)
- Creative-operations infrastructure (Bruring Ops): self-hosted production stacks for agencies and brands. DAM (343K assets; hundreds of TB managed), file hosting and file management, collaboration suites, e-signing, AI search, run end-to-end
- EMEA operations tooling for an international hardware brand: workspace design, distributor tracking, market-intelligence automation (2026)
- IT and AI consulting throughline: hosting, networking, file management, and private AI deployments (RAG, semantic search, automation) for creative businesses
Technical focus
The OS
FounderFull-service digital marketing agency. In-house creative teams (3D rendering, graphic design, copywriting, art direction, localisation & translation) plus performance marketing and e-commerce operations across Amazon EU (6 markets), Bol.com, Shopify.
Key achievements
- Ran in-house creative production: 3D, graphic design, copywriting, art direction, localisation & translation
- Performance marketing across paid, marketplace and email (+33% conversion on Amazon EU, +122% email revenue YoY via Klaviyo)
- Built multi-market e-commerce infrastructure (Amazon EU, Bol.com, Shopify)
- 5,000+ localized assets across 10 European markets
- Shopify development (Ellis Faas)
Fields
FounderSportstyle brand with flagship retail in Amsterdam and global online presence. Acquired SneakerBAAS (founded 2007), rebranded as Fields in 2025.
Key achievements
- Acquisition and rebrand of established sneaker brand
- Flagship retail operations and global e-commerce
TPS Studio
CEOCreative operations for PVH (Tommy Hilfiger, Calvin Klein) and 10DAYS. High-volume e-commerce shoots, lookbooks, photo and video production, DAM systems, workflow automation. Also operated event space and theatre hosting fashion shows.
Key achievements
- Built and led creative operations at enterprise scale
- High-volume e-commerce and lookbook production
- Maintained 6-year client partnership
- Implemented DAM systems and production workflows
- Managed cross-functional team and operations
Team Peter Stigter
Photographer → Co-Owner (2014)Multiple years covering international fashion weeks: New York, London, Milan, Paris, Amsterdam. Streetstyle, backstage, catwalk, frontrow. Photo and video. Official photographer for Amsterdam Fashion Week. Built in-house software tools while covering international fashion.
Key achievements
- Multiple years covering major fashion weeks worldwide
- Streetstyle, backstage, catwalk, frontrow coverage (photo and video)
- Viktor & Rolf, Karl Lagerfeld, Iris van Herpen, Claes Iversen, Rochas, Delpozo, BYBORRE, G-Star RAW
- Work featured in Vogue, Elle, Glamour, NRC, Volkskrant
- House photographer: Kingpins, Modefabriek (video)
- Built studio software and workflow tools
- Expanded operations (opened Amsterdam studio, 2014)
ditisfris
Co-ownerFirst photo marketing and brand activation agency in the Netherlands. Pioneered combining photography with marketing strategy. Brand experience concepts using photo, video, and print.
Models at Work
DeveloperBuilt proprietary booking system in FileMaker. First professional software development role outside of system administration.
KPN
IT SpecialistSystem administration for one of the Netherlands' first ADSL providers. Billing systems, security infrastructure, 200+ seat cybercafe operations.
Key achievements
- Built billing and security infrastructure
- Managed large-scale operations (200+ seats)
- Foundation for 25+ year technical trajectory
Skills
AI / Machine Learning
- LLM Fine-tuning
- RAG Architecture
- Agentic Systems (MCP)
- Vector Databases (Qdrant)
- Model Deployment (vLLM)
Programming & Infrastructure
- Python
- TypeScript / Node.js
- PHP / Laravel
- Docker, Kubernetes
- Linux, Networking, Virtualization
- GPU Infrastructure (local + cloud)
E-commerce
- Amazon (EU marketplace management)
- Shopify
- Bol.com
- Performance Marketing
Creative Production
- Photography (fashion, brand campaigns, spatial/interior, lookbooks)
- Photo and Video Production
- DAM Systems
- Production Workflow Design
- Content Operations
Business
- Company Building
- Enterprise Client Management
- Agency Operations
- Strategic Planning